Seasonal Alcohol Trends: What’s Popular This Year?

24, Oct 2022

Here’s a look at the top seasonal alcohol trends dominating the market this year.

1. Premiumization and Craft Spirits

Consumers are increasingly opting for high-quality, premium spirits that offer unique flavors and refined experiences.

What’s Trending: Single malts, craft gins, and artisanal vodkas are gaining popularity among discerning drinkers.
Why It’s Popular: There’s a growing appreciation for craftsmanship, authenticity, and heritage. People are willing to pay a premium for superior quality and exclusivity.
Tip: Look out for limited-edition releases and small-batch spirits that showcase innovative flavors and techniques.

Example: Radico Khaitan, a leading Indian distiller, is witnessing a surge in demand for premium products, reflecting the growing middle class’s preference for quality over quantity.

2. Rise of Indian Gins

India’s gin revolution continues as local brands experiment with indigenous botanicals to create unique and refreshing spirits.

What’s Trending: Craft gins infused with local ingredients like cardamom, tulsi, and Himalayan juniper.
Why It’s Popular: Consumers are excited about flavors that resonate with their cultural palate while maintaining global appeal.
Tip: Explore Indian gin brands like Stranger & Sons and Jaisalmer Gin, which have gained international recognition for their unique flavor profiles.

Did You Know?
Indian gins are making a mark globally, with increasing demand in markets like the U.S., thanks to their exotic botanicals and distinct taste.

3. Wine Culture Expansion

Wine consumption is on the rise, with a particular focus on premium and locally produced wines.

What’s Trending: Powerful red wines, sparkling wines, and rosés are in high demand among young and affluent consumers.
Why It’s Popular: The growing wine culture in urban India is driven by lifestyle changes and an appreciation for food pairings.
Tip: Try Indian wines from regions like Nashik and Solapur, known for producing high-quality Shiraz and Sauvignon Blanc.

Quick Fact:
Shiraz is currently the most prized grape variety in India, reflecting the growing sophistication of Indian wine consumers.

4. Non-Alcoholic and Low-ABV Beverages

Mindful drinking is gaining traction, leading to a surge in non-alcoholic and low-alcohol-by-volume (ABV) beverages.

What’s Trending: Alcohol-free beers, botanical spirits, and low-ABV cocktails.
Why It’s Popular: Health-conscious consumers are looking for social drinking options without the hangover.
Tip: Experiment with alcohol-free spirits in classic cocktails like G&Ts and Negronis for a guilt-free experience.

Example:
Globally, non-alcoholic drinks are booming, with NielsenIQ reporting a growing market demand for low-calorie and wellness-oriented beverages.

5. Ready-to-Drink (RTD) Beverages

Convenience and flavor variety are driving the popularity of ready-to-drink alcoholic beverages.

What’s Trending: Pre-mixed cocktails, canned wines, and flavored hard seltzers.
Why It’s Popular: Consumers are drawn to the portability and hassle-free nature of RTDs.
Tip: Look for craft RTDs that use premium ingredients and innovative flavor combinations.

Fun Fact:
In India, RTDs saw a 40% volume growth in 2022, reflecting the growing consumer interest in convenient and flavorful drink options.

6. Indigenous Ingredients and Local Flavors

The focus on authenticity and regional identity is inspiring brands to experiment with local ingredients.

What’s Trending: Cocktails and spirits infused with Indian fruits, spices, and herbs.
Why It’s Popular: This trend celebrates cultural heritage and offers a unique, nostalgic experience.
Tip: Try cocktails made with kokum, aam panna, or gondhoraj lime for a burst of authentic Indian flavor.

Example:
Mixologists are crafting regional favorites with a twist, such as a Mango Chilli Margarita or a Kokum Gin Fizz, highlighting local ingredients.

7. Sustainable and Ethical Choices

Consumers are increasingly conscious of the environmental impact of their drinking choices.

What’s Trending: Organic wines, sustainable packaging, and ethically sourced ingredients.
Why It’s Popular: Environmental consciousness and social responsibility are influencing buying decisions.
Tip: Look for certifications like Fair Trade, organic, and carbon-neutral labels.

Did You Know?
Some premium spirits brands are adopting eco-friendly practices, such as using recycled glass bottles and biodegradable packaging.

8. Mixology with a Twist

Innovative cocktails and mixology trends are redefining the drinking experience.

What’s Trending: Craft cocktails with bold flavors, unique garnishes, and experimental techniques like fat-washing and smoke infusions.
Why It’s Popular: Consumers are looking for immersive experiences and Instagram-worthy drinks.
Tip: Visit upscale cocktail bars or experiment at home with infused syrups, flavored bitters, and exotic garnishes.

Example:
Cocktails like the Smoked Old Fashioned or the Salted Caramel Espresso Martini are creating buzz in the mixology scene.

9. Flavored Spirits and Fusion Drinks

Flavored alcoholic beverages are capturing the attention of younger consumers.

What’s Trending: Flavored vodkas, whiskeys, and spiced rums.
Why It’s Popular: The infusion of bold and exotic flavors caters to the adventurous palate of millennials and Gen Z.
Tip: Experiment with mango-flavored vodka or chai-spiced rum for a fun twist on classic cocktails.

2025 is all about innovative flavors, premium experiences, and mindful consumption in the world of alcoholic beverages. From the rise of Indian gins and local wines to the growing popularity of RTDs and low-ABV options, this year’s trends reflect a dynamic and evolving market.

Whether you’re looking to explore new flavors, embrace healthier choices, or simply enjoy a premium drinking experience, these seasonal trends have something for everyone.

Seasonal Alcohol Trends: What’s Popular This Year?